Two Steps Forward, 5 Steps Back
If content and sales tools are the linchpins to connect with buyers - without integrated technology and optimal processes - content can also be the singular point of failure in driving revenue.
You will discover how content-marketing and sales-enablement teams are:
- Relying on buyer engagement data propelled by content to boost performance
- Designing common ways to measure content's effectiveness and impact on revenue
- Using content collaboration and customer centricity to drive sales and marketing alignment
